Google Ads: An Effective Engagement Approach for Public Libraries?

Local Government Library Technology (LGLibTech) dialogues with library thought leader leaders. 17th May 2023 Library consultant Ken Chad in discussion with Peter Velikonja, Head of Research at Koios. The company helps public libraries to raise awareness, increase usage, and change perceptions. Koios places free ads at the top of Google search results, enabling libraries to reach potential users at their point of need.